Early, evidenced, and tuned to your corner — so you read what’s coming before it becomes the trend everyone can already name. Built for product teams who want to move first.
One line runs through the evidence: wellness versus medical device. The moment a product claims to detect rather than track, it crosses into FDA territory — where the cost of a wrong step isn't a poor rating but removal.
Where your everyday-wellness positioning sits relative to that line is the decision in front of you. I can lay out what each side costs and opens — but which side you build toward is your call, not mine.
Tell Folka your product or industry and it assembles the signals that touch it — ready to ask and brief against, and kept watch, so the next one reaches you first.